Unblocktober: The Best Social Media Reactions

We’re now more than halfway through the first ever Unblocktober, our month-long campaign to save our sewers and seas – and it’s fair to say that the campaign has been a big success!

More than 4,000 individuals and employees have already embraced the challenge, which encourages participants to take simple steps to protect their drains from blockages and pollution for the whole of October.

The campaign has also won the support of numerous high-profile organisations, from Defra and the Environment Agency to Water UK and Keep Britain Tidy.

Yet one of the best measures of the success of Unblocktober has been the number of people and organisations using the official #unblocktober hashtag on Twitter, Facebook, Instagram and LinkedIn to pledge their support, share information and spread the word about the campaign.

As such, we’ve compiled a roundup of some of the best social media reactions to Unblocktober so far!

Support from friends of Unblocktober

One of the most encouraging trends we’ve seen so far is the sheer number of supporters – including individuals, companies and campaign groups – taking to social media to show their support for Unblocktober. Here are some great examples:


⚠️ The ocean starts at our toilets! We can help fight plastic pollution by thinking about what we flush. Never flush…

Posted by Surfers Against Sewage on Tuesday, 1 October 2019

Helpful information on what to do

It’s also been hugely positive to see how many Unblocktober supporters are using the #unblocktober hashtag to share tips, tricks and useful information to help make the campaign a success.

If you’re looking for ways to ensure you achieve your Unblocktober goals, you could do worse than checking out these tweets:


Evidence of what we’re up against

In addition to this helpful advice, some have been using #unblocktober to raise further awareness of some of the problems the campaign is designed to tackle: namely, the environmental and public health threats posed by fatbergs and waterway pollution. For an eye-opening look at the kind of issues Unblocktober is aiming to solve, check these out:


‪We don’t think it was a ‘Good Call’ flushing this can of unopened Foster’s down one of our sewers, which caused it to…

Posted by Northumbrian Water on Friday, 11 October 2019

How can I get involved?

Even though Unblocktober is already underway, it’s not too late to get involved if you haven’t done so already! You can follow @Unblocktober on Twitter, Facebook and Instagram at any time, or post using the #unblocktober hashtag to show your support.

It’s also still possible to sign up, either as an individual or as a business, to receive your official Unblocktober information pack, which contains tips, advice, checklists, equipment lists, stories from other participants and much more. Then, all you’ll need to do is avoid putting the following items down their drains or toilets for the rest of the month:

  • Cooking oil – pre or post-cooking
  • Margarine
  • Butter
  • Lard
  • Cooking sauces and condiments
  • Food – even crumbs!
  • Anything containing plastic, including: 
    • Wet wipes
    • Tampons, applicators and wrappers
    • Sanitary/menstrual pads and towels
    • Nappies
    • Condoms
    • Cotton buds
    • Contact lenses
    • Bandages and plasters
    • Razor blades
    • Dental floss

If you’re ready to do your bit to save our sewers and seas, then get involved in the conversation around Unblocktober; it may give you the inspiration you need to make some lasting and important changes!

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